In the freight forwarding industry, setting prices is about more than just numbers. It can also be the foundation of trust between a company and its customers. Unfortunately, many companies still rely on the old way of doing things: manual data entry, separate spreadsheets, or disconnected systems. As a result, prices are often inconsistent, vulnerable to manipulation, and time-consuming to manage. 

Amid intensifying competition in logistics, the need for centralized rate management is becoming more urgent. This is why Oaktree’s Masterprice feature is here to eliminate repetitive data entry and give you complete control over pricing. 

What Is the Masterprice Feature? 

Before we go any further, it’s natural to ask: what is Masterprice? Masterprice is a new feature in our freight forwarding software designed to address a classic problem faced by many logistics companies in Indonesia: price management that is still manual, inconsistent, and vulnerable to manipulation. 

As discussed in Pikiran Rakyat, national logistics costs remain high, exceeding Rp. 3.000 Triliun. They are also under pressure from global conflicts, which affect carrier rates and operating costs in 2026. At the operational level, freight forwarder, the problems usually take the form of spreadsheet-based pricing, slow and error-prone carrier rate updates, subjective price adjustments by customer/contract or inter-island route, and price differences between sales teams and branches. 

That’s where the Masterprice feature comes in, offering centralized rate management with smart autofill. This means all purchase and selling prices are managed centrally in one system, making them more transparent and consistent. No more repetitive manual price calculations. 

 

Benefits of Using the Masterprice Feature

The Master Price feature is built around the concept of centralized rate management, where all prices are managed in one centralized system. Here are its benefits for freight forwarding businesses: 

1. Time Efficiency 

With the Masterprice feature, freight forwarding businesses no longer have to repeatedly enter prices manually. A process that used to be time-consuming and prone to errors can now be automated with the smart autofill system.

What’s more, the Masterprice feature customizes prices based on the customer’s last price or the delivery distance. This makes the system more relevant and accurate, since every transaction follows the standards set by the forwarding company. 

2. Transparency 

Another benefit is transparency. With the Masterprice feature, all purchase and selling prices are managed in a centralized system. This means every figure in the system can be monitored, and only users with specific access can change it.

And because data is stored digitally in an integrated system, the company has a clear pricing history that’s easy to trace. Every price change is recorded, so management can see who made the update, when it was made, and why the price was changed.

3. Consistency 

Because prices are based on agreed terms, every transaction follows the same standards, with no differences between the company, sales teams, or operations teams. This is what makes Masterprice a key strength of the freight forwarding software.

What’s more, with centralized rate management, all purchase and selling prices are managed in one centralized system. This eliminates confusing discrepancies between prices.

4. Business Control

With centralized rate management, freight forwarding businesses have full control over their pricing strategies, since purchase and selling prices are managed in one centralized system. 

This allows management to ensure that every figure used complies with company policy, rather than being based solely on decisions made by salespeople or individuals in the field.

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The Downside of Sticking with the Old Way

So what happens if a forwarding business doesn’t use the Masterprice feature and sticks with the old way? Here are some of the downsides: 

1. Human Error 

Because prices are still entered manually, each transaction takes extra time to enter the same data repeatedly. This makes the process prone to human error. 

And if this continues over the long term, the risk of errors will increase, from entering the wrong figures to using prices that don’t match management’s guidelines.

2. Inconsistent Pricing

Without the Masterprice feature to automatically fill in prices based on the customer’s last price or the delivery distance, each transaction risks producing a different figure. This makes pricing inconsistent across branches, sales teams, and operations teams.

If this continues, it will confuse customers. Those who ship frequently may feel they’re being treated unfairly because they receive different prices even when using the same service.

3. Decreased Productivity 

Without a system that automatically fills in prices, every transaction takes extra time to enter manually. This forces the operations team to repeat the same work, significantly reducing company productivity.

In other words, the Masterprice feature helps freight forwarders maintain productivity amid the fast-paced demands of the logistics market.

4. Declining Company Reputation

Furthermore, without the Masterprice feature, a freight forwarder's reputation can also suffer. Inconsistent pricing, slow manual processes, and the risk of data entry errors can make the company seem unprofessional to customers.

In other words, sticking with manual processes doesn't just reduce productivity—it also erodes customer trust and weakens the company's position in the logistics industry.

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Masterprice: Oaktree’s Latest Feature with Smart Autofill

In an era of intensifying competition in logistics, freight forwarding companies can no longer rely on outdated ways of managing prices. Oaktree’s Masterprice feature is here as the ideal solution.

What's more, when your freight forwarding software is equipped with a smart autofill system, all purchase and selling prices can be filled in automatically based on:

• The customer's last price, ensuring consistency and fairness.
• The delivery distance, ensuring prices reflect actual conditions.

Oaktree’s Masterprice feature is more than just a technological add-on—it’s a new foundation for optimizing your freight forwarding business. If you’re interested in using Masterprice, contact our marketing team and get a free demo to try out the feature.